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QUALITY RAW MATERIALS
We choose ingredients based on their high nutritional content and the health benefits they deliver to pets. So we only use meat and fish that comes from the human food chain. All efforts are made to source our raw materials from accredited suppliers close to our production centres, this supports the local economy, ensures freshness and reduces our carbon footprint.
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FULLY TRACEABLE INGREDIENTS
100% of incoming raw materials are analyzed, and a sample of each is kept for two years. This ensures we are able to trace every raw material all the way back to its origin, for the full duration of the product's shelf life.
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RIGOROUS SUPPLIER SELECTION
We use strict selection criteria to identify suppliers that can help us maintain our best-in-class quality and safety standards. As part of that we undertake in-depth audits to determine nutritional value, production quality, traceability and sustainability.
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PREMIUM QUALITY
